SUNZ Unveils New Brand Identity

By June 28, 2016Archive 2016

Bradenton, FL — June 28, 2016 — SUNZ Insurance Company, which provides large deductible workers’ compensation programs to Professional Employer Organizations (PEOs), staffing agencies and self-insured employers, announced today the official launch of its new brand identity. The new brand identity includes a new corporate logo and a re-designed website, It is being launched in conjunction with the staff moving to the new corporate office space in Bradenton, FL.

“We have built a unique and successful company, and we have achieved incredible growth since the inception of SUNZ. However, our external image did not reflect the organization that has evolved over the last decade,” said Steven F. Herrig, CEO. “We needed to tell the SUNZ story – who we really are and what we’re about; we needed our logo, website, and language to support our mission.”

The new logo visually presents the company as modern and forward-thinking, reflects the mission to enable seamless, cohesive services, and underscores its commitment to a partnership with policyholders for the long-term. The staff of SUNZ strives to understand the unique business needs of each policyholder to create a true partnership.

The new website brings the culture and core beliefs of SUNZ to the global network. It has a clean uncluttered design, improved functionality and enhanced rich content focused on the SUNZ mission to provide hands-on, personalized service and a flexible approach to workers’ compensation programs. The site will be updated on a regular basis with business activities, corporate milestones, events, and noteworthy information. Visitors are encouraged to explore the website on regular basis.

“We are excited about our new website launch. Our policyholders, vendor partners and online visitors will have relevant and easy-to-find information available to them to better understand SUNZ as a leading workers’ compensation carrier,” said Therese A. Stevens, President of SUNZ. “We believe that this new site will allow visitors to understand our culture and have a very informative experience as we continue to grow and increase our market presence.”

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